Juliana Lilly is a bespoke womenswear label designed and made in Sydney, Australia. Crafted in-house by skilled artisans, each piece showcases meticulous design and luxurious fabrics sourced from Italy. A balance of ethereal elegance and raw beauty, Juliana Lilly celebrates timeless craftsmanship.

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Juliana Lilly is a testament to the art  and to the characters Juliana has met along the way who have inspired and enriched the made-to-order luxury label.

In the first year of her life, Juliana’s cot was nestled in the middle of her mum’s walk-in wardrobe while their house was under construction. Immersed in beautiful clothes from the very beginning, Juliana Lilly was written on the walls, or on the wardrobe.In the years that followed, her nana became the first of many beautiful teachers who passed the craft down to her with loose threads, half-finished hems, and all the charm of learning by doing.

 Juliana completed her Honours in Fashion and Textile Design at the University of Technology Sydney, where she stitched together the early foundations of the label officially launching in 2024.

 Juliana Lilly Studios in Sydney is the creative space that emerged as she outgrew ‘the wardrobe’, a blank canvas that fosters craftmanship and collaboration with people who inspire her most. A space where each JL piece is created by the very best artisans, their own stories rich in tradition and love for what they do.