Juliana Lilly is a bespoke womenswear label designed and made in Sydney, Australia. Crafted in-house by skilled artisans, each piece showcases meticulous design and luxurious fabrics sourced from Italy. A balance of ethereal elegance and raw beauty, Juliana Lilly celebrates timeless craftsmanship.

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Juliana Lilly was born from a passion for creating clothing that narrates a tale, influenced and enriched by the characters encountered along the journey of establishing this bespoke luxury label. 

 The first year of Juliana’s life, she spent in the middle of her mums walk in wardrobe, her cot was positioned here while her own bedroom was under construction. Immersed amongst beautiful clothes from the beginning, the writing was on the wall (the walk-in-robe wall) for the inception of Juliana Lilly. In the years that followed, Juliana’s Nana would be the first of many beautiful mentors in Juliana’s life that inspired her love of sewing and design.

 After earning an Honours degree in Fashion and Textiles Design from the University of Technology in Sydney, Juliana laid the groundwork for Juliana Lilly, which officially launched in 2024.

 Juliana Lilly Studios in Sydney is the creative space that emerged as she outgrew ‘the wardrobe’, a blank canvas that fosters craftmanship and collaboration with people who inspire her most. A space where each JL piece is created by the very best artisans, their own stories rich in tradition and love for what they do.